What To Binge Watch Over Winter Break
Looking for something to stream? Our experts have suggestions Dec 13, 2019 Accounting Finance Management Marketing Technology SMITH BRAIN TRUST – Ready to get cozy and catch up on some of the movies...
View ArticleWhich Were the Best Super Bowl Ads?
Maryland Smith Experts Have the Post-Game Analysis Feb 04, 2020 Marketing SMITH BRAIN TRUST – Dogs and groundhogs, a cute jacket-wearing avocado and a baby peanut, Cheetos and Doritos, and no shortage...
View ArticleThe Marketing Messages Brands Must Adopt Now
After a flood of COVID-19 messages, here's what brands should do now. Apr 01, 2020 Marketing SMITH BRAIN TRUST – As our lives began to change as a result of the coronavirus pandemic, consumer brands...
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Summer Reading List 2020
Must-Read Recommendations from Maryland Smith's Business Experts May 27, 2020 Accounting Finance Logistics Management Marketing Technology SMITH BRAIN TRUST– The coronavirus pandemic may have thrown...
View ArticleRebranding Washington's NFL Franchise
And why moving forward won't be easy Jul 14, 2020 Marketing SMITH BRAIN TRUST – The May 25 death of George Floyd spurred a broad reexamination of institutional, cultural and corporate names and...
View ArticleWhy Apple Is Picking On This Pear Logo
The iPhone Giant Is Making a Statement in This David v. Goliath Case Aug 13, 2020 Marketing SMITH BRAIN TRUST – For Apple, it seems the apple doesn’t fall far from the tree, and perhaps neither does...
View ArticleA Pandemic Playbook for Super Bowl Advertisers
What to Expect from Commercials During the Big Game Jan 26, 2021 Marketing SMITH BRAIN TRUST – The Super Bowl, with its super-sized audience, can be a pretty super opportunity for advertisers. But in...
View ArticleSuper Bowl Ads That Scored—Even When the Game Didn’t
The Spots That Flopped And The Ones That Flourished Feb 08, 2021 Marketing SMITH BRAIN TRUST – Before football fans got to see Tom Brady’s latest hoisting of the Lombardi Trophy, they watched Will...
View ArticleThe Super League That Never Was
Business lessons from a proposed, quickly scrapped, soccer league Apr 22, 2021 Marketing SMITH BRAIN TRUST – It took only two days for major European soccer clubs to realize that the Super League...
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AMA Chapter Wins National Accolades
Apr 26, 2021 Experiential / Reality-based Learning CommentsThe Maryland Smith chapter of the American Marketing Association drew several accolades at the 2021 International Collegiate Conference.The...
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