The Maryland Smith chapter of the American Marketing Association drew several accolades at the 2021 International Collegiate Conference.
The chapter was recognized as outstanding in three categories: Chapter Planning, Membership and Internal/External Communications.
The 2020-21 academic year has been filled with challenges, but the chapter’s executive team demonstrated that they could rise to those challenges. The team successfully transitioned the chapter to the online environment, seeing an impressive 60% increase in membership applications.
They further leveraged social media to increase the chapter’s Instagram following by 23% and its LinkedIn followers by 95%. And they hosted popular weekly speaker events, including a recent “Shark Tank” panel, moderated by Maryland Smith’s Henry C. Boyd III.
